• Facebook
  • Instagram
  • Pinterest

Vibe Design Collective

Design + Adventure

  • Home
  • About
  • Gallery
  • Services
  • Contact

in Commercial· Design

Architectural Branding

This was a super exciting opportunity to work with a wide ranging team consisting of executive level management, fitness professionals, graphic designers, and marketing staff to create an architectural representation of a brand that would be rolled out in multiple locations.

 

Z4, or Zone 4, is a small group fitness training concept whose name references the 4th of 5 zones in heartrate based training. This 4th zone is thought to be an especially efficient place to train resulting in maximum fitness in the minimum amount of time. That said, it is typically represented in an orange color in heart rate graphics and that became the jumping off point for the project. The image below shows some of the early concept sketches.

Any good architectural brand has key elements that can be replicated in each location. In the case of Z4, ultimately there were 7 items, each with a different level of hierarchy.

1. The logo. Any well branded space should have a great logo displayed loud and proud. Vibe collaborated with the signage vendor and the result was the frosted acrylic on stand offs.

2. Graphic floor element. This was both functional as exercises would be performed here as well as aesthetic. It also helped keep cost down by adding a lot of interest while allowing the rest of the floor to black rubber which is significantly less expensive than colored rubber.

3. The graphic wall. I standardized paint colors and have accent color options….but nothing pops more than a graphic wallcovering. Vibe worked closely with the graphics team to select the image, quote, pattern and pattern colors. Love the way this turned out!

4. Decorative orange lights. In many of the spaces that would be retrofitted into these small studios, the ceilings were downright blah. Adding these bright orange lights reinforces the color scheme while distracting the eye from the plain Jane ACT ceilings. With both a ceiling mount and pendant version, a variety of ceiling heights can be addressed.

5. Orange glass board. Move over white boards! There is a new player in town! These glass boards are stylish, can take center stage and add to the design verses detracting from it. Plus they never ghost! In the case of Z4, this is a community building board where member stats or congrats can be given, inspirational thoughts can be shared, etc.

6. The heart rate graphic. In short, this is an informational graphic designed to complement the space.  It explains why they are doing what they are doing to new members.

7. The cabinet. The program needed a small locking cabinet to keep equipment in and we decided to make it rolling so they could place it outside the studio door with promotional material on top. (These studios are all located inside larger health club facilities.) After searching  the internet to no avail, I turned to Etsy and had them custom made. Not only do they compliment the design but they were a reasonable price, exactly what the client needed, and we were able to support small business. Score!

Once these elements were finalized, there was still design work involved as they need to be carefully overlayed in each new studio. This can be tricky, especially in a retrofit situation. Vibe understands the hierarchy of these branding elements and places them accordingly while looking at circulation, equipment layout and other functional needs.

The end result? Energetic super fun space to get your sweat on! To see some shots of finished space with the equipment loaded, click here.

Filed Under: Commercial, Design Tagged With: Architectural Branding, Commercial, Design, Fitness, Health Club

« Leap and the Net will Appear
Spring Pillow Refresh »
  • About
  • Privacy Policy
  • Contact Us

Instagram with us!

vibedesigncollective

View

Sep 8

Open
‘Life begins at the end of your comfort zone.’

As summer comes to an end, I’m reflecting on my favorite moments…one of which was my very first MTB race. While I’m an avid cyclist, I’d never raced before….but I also make it a point to seek out a few opportunities each year that take me way out of my comfort zone. The idea of racing, of being out on the trail with so many other people made me squirm. So I signed up and I trained and every time I thought about race day, it was with mild dread. 😰

And then I showed up at my start time, took a deep breath, started pedaling and it turned out to be not so bad. In fact it was pretty darn fun…I just might have to sign up for another. 😝

It’s funny how our minds can psych us out and how good it feels to accomplish something that stretches us, ultimately expanding our comfort zones. 

#dash 
#dontwasteaday 
#getoutofyourcomfortzone 
#comfortablebeinguncomfortable 
#ihavethisthingwithbikes 
#andcutejerseylol 
#mtblove 
#mtblife 
#neverstopexploring 
#designandadventure

vibedesigncollective

View

Aug 12

Open
Doors and hardware are key components to the overall vibe of any space. On this project we went with painted doors throughout…mainly in a warm gray…but in a few key places, we popped in some color. Talk about a major entry closet upgrade! (Swipe to see before.) 

#homerenovation 
#homelove
#homeinspo 
#homeinteriors 
#homedetails 
#pocketofmyhome 
#ihavethisthingwithcolor 
#ihavethisthingwithgreen 
#steamboatsprings 
#steamboatlife 
#steamboatathome 
#mountainlife 
#vibedesigncollective 
#design+adventure

vibedesigncollective

View

Aug 8

Open
Hard to believe these two images are of the same space! (Swipe for the before pic.)

#beforeandafter 
#renovation 
#remodelista 
#ihavethisthingwithblue 
#mountainmodern 
#mountainliving 
#steamboat 
#steamboatsprings 
#steamboatstyle 
#lightandbright 
#designinspo

vibedesigncollective

View

Jul 29

Open
Small bathrooms don’t need to be boring…this renovation was tight on space but is filled with amazing details….like the patterned tile we selected for behind the tub…such a gorgeous feature wall!

#ihavethisthingwithtiles 
#pattern 
#bathroomdesign 
#bathroomremodel 
#bathroomgoals 
#smallspacestyle 
#pocketofmyhome 
#homesweethome 
#bathroomvibes 
#vibedesigncollective 
#designandadventure

vibedesigncollective

View

Jul 24

Open
Office wall with plenty of storage for Elevated Physical Therapy here in Steamboat. 

Patterned wall covering, steel blue cabinets and warm wood…couldn’t be happier with the way all these elements came together!

@walliemorrispt 

#commercialdesign 
#officedesign 
#womeninbiz 
#businesschicks 
#smallbusinesswomen 
#womenentrepreneurs 
#bohostyle 
#bohovibes 
#ihavethisthingwithpatterns 
#wallpaper 
#vibedesigncollective 
#designandadventure

vibedesigncollective

View

Jul 16

Open
Powder room refresh…it was ‘fine’ before (swipe to see) but now it has personality! And if you look close at the reflection in the mirror you’ll see a fun piece of art from the client’s collection. I love that the whole home is filled with whimsical touches!

#relaxedmodern
#mountainmodern 
#fearlesshome
#eclectichome 
#currentdesignsituation 
#loveyourhabitat 
#housetohome 
#ispyraddesign 
#steamboatdesigner 
#vibedesigncollective 
#designandadventure

vibedesigncollective

View

Jun 14

Open
Consistent tile accents throughout this locker room space ensure cohesion while adding interest to each area. What once were ‘dark and scary’ showers are now light and bright!

These same details will be found in the new lobby/entry to the fitness center under construction now….Phase 2 takes this palette, and a new more efficient layout out to the entry, creating an amazing guest experience from start to finish at this gem of a pool + fitness facility. 

#ihavethisthingwithtiles 
#tileaccent 
#hoteldesign 
#hospitalitydesign 
#lockerroomdesign 
#poolwithaview 
#steamboat 
#steamboatsprings 
#steamboatgrand 
#mountainlife 
#likealocal 
#comeandsee 
#vibdesigncollective
#designandadventure

vibedesigncollective

View

Jun 12

Open
Join myself and 4 other Steamboat based women owned businesses as #werideforgood. We teamed up to design a cycling jersey with 100% of the proceeds benefiting a local non-profit, CAYA, whose mission is to help women overcome addictions and discover new lives. 

You can read more about the process via the link in my bio….and if you are interested in purchasing one of these jerseys to call your own, send me a message and I’ll get you all the details! 

#whatdoyouridefor 
#irideforgood 
#irideforgooddesign
#womenhelpingwomen 
#womenhelpingwomenwin 
#womenownedbusiness 
#keepingwomenwild 
#playwild 
#collab 
#vibedesigncollective 
#designandadventure

vibedesigncollective

View

Jun 10

Open
Another kitchen renovation palette….Loving the mix of neutrals and textures!

#kitchendesign 
#kitchenrenovation 
#ihavethisthingwithtiles 
#ihavethisthingwithwallpaper 
#textures 
#materialmix 
#layeredneutrals 
#doingneutralright 
#neutraltones 
#steamboatliving 
#mountainlife
#designandbuild 
#designandadventure

vibedesigncollective

View

May 28

Open
This tree stump was holding up one end of some upper cabinets in this clients kitchen. During this whole home renovation, we removed it and repurposed it as an end table with a raw steel top.

Combined with fresh light paint, airy blinds and a lounge-y sofa, it adds an organic element to this rec room. Perfect for mountain living!

#mountainmodern 
#naturalmodern 
#organic 
#repurposed 
#repurposedfurniture 
#custom 
#custommade 
#interiordesign 
#interiordesigner 
#inspohome 
#pocketofmyhome 
#finditstyleit 
#design+adventure

vibedesigncollective

View

May 24

Open
Every project is different because every client is different.... and I love helping people flush out their vision. 

This palette is for a mud room/garage reno...these spaces are pretty important here in the mountains with all of our gear!

It’s bold with some natural elements and definitely has a playful vibe. 

#skitown 
#mountainliving 
#garagegoals 
#cementtile 
#ihavethisthingwithtiles 
#blackandwhite 
#flatlay 
#flatlatstyle 
#flatlaythenation 
#steamboatdesigner 
#vibedesigncollective 
#designandadventure

vibedesigncollective

View

May 20

Open
So often, less is more. 

(Swipe for before photo.) 

And seriously....
White + Black + Warm Wood = 😍

#powderroom 
#bathroomdesign 
#bathroomremodel 
#renovationideas 
#homerenovations 
#housetour 
#makehomematter 
#mountainlife 
#mountainliving 
#vibedesigncollective 
#design+adventure

vibedesigncollective

View

May 13

Open
Several kitchen renovation projects on the books currently.... and since I’m obsessed with steel blue I’m super excited about this palette! It’s such a lovely color paired with warm wood. 

#dreamkitchen 
#kitcheninspo 
#kitchendesign 
#kitchenrenovation 
#ihavethisthingwithcolor 
#steelblue 
#societyofdesign 
#mycuratedaesthetic 
#howyouhome 
#steamboatdesigner 
#highcountrydesign
#vibedesigncollective 
#design+adventure

vibedesigncollective

View

May 10

Open
Lucky to be a mama to this girl...she’s adventurous, witty, kind, and as tall as I am now....which means she is big enough to steal all my cool bike clothes. 😝

Happy Mother’s Day to all the mamas out there....here’s to another year of adventures with our kiddos! 

#mothersday 
#adventures 
#adventureswithkids 
#ihavethisthingwiththedesert 
#ihavethisthingwithcutebikeshorts
#keepingwomenwild 
#playwild 
#wildrye 
#yeticycles 
#yetibeti 
#design+adventure
Load More Follow

Copyright © 2022 Vibe Design Collective
Website Design | Autumn Lane Paperie